- Next: Choice Real Estate
Fanogram
- http://fanogram.reidesign.us (pending re-launch)
“Reid was responsive, met his deadlines and provided the creativity we had been looking for.”
Craig Bowen, President
Highlights
- Extremely flexible templating to allow for future expansion
- Seven separate designs for each sporting league
- Visual cues to help visitors understand their position in the site without breadcrumbs
- Usability overhaul to make the shopping experience streamlined and intuitive
Services Rendered
- Design / Layout
- XHTML / CSS
- Templating
- Logo concepts
Overview
Fanogram is an online-only retailer of a startling variety of sports gear. The Fanogram team approached me in late 2006 as they were wrapping up development on an entirely new website. The improvements to the site were massive, and they wanted a fresh new design to accompany their new store.
I worked for about a month on a series of mockups, and then spent another month on the XHTML/CSS template. With that out of the way, the team hired me to implement my code, which was a relatively smooth process thanks to the solid PHP/Smarty foundation provided by the Soundevelopment team.